How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter.

MLA

Rudeloff, C., and P. Michalski. “How Corporate Brands Communicate Their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter.” Corporate Reputation Review, vol. 27, no. 3, Aug. 2024, pp. 202–15. EBSCOhost, https://doi.org/10.1057/s41299-023-00168-w.

APA

Rudeloff, C., & Michalski, P. (2024). How Corporate Brands Communicate their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter. Corporate Reputation Review, 27(3), 202–215. https://doi.org/10.1057/s41299-023-00168-w

Chicago

Rudeloff, C., and P. Michalski. 2024. “How Corporate Brands Communicate Their Higher Purpose on Social Media: Evidence from Top Global Brands on Twitter.” Corporate Reputation Review 27 (3): 202–15. doi:10.1057/s41299-023-00168-w.