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Explainer: How to navigate the lucrative adaptive apparel market.

Explainer: How to navigate the lucrative adaptive apparel market.

Authors :
Lawler, Rachel
Source :
Aroq - Just-Style.com (Global News); 8/16/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

The article discusses the growing market for adaptive apparel, which caters to consumers with physical disabilities. While some high-end fashion brands have been offering adaptive clothing for years, value fashion retailers and high-street names are now starting to explore this market. The article highlights the importance of involving consumers in the product development process and cites examples of successful launches, such as Marks and Spencer's stoma underwear. The article concludes by emphasizing the positive impact that involving consumers can have on the adaptive fashion industry. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Aroq - Just-Style.com (Global News)
Publication Type :
Report
Accession number :
179065220