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How the new president of Rusty Taco is taking the taco chain into a new era.

Authors :
Fantozzi, Joanna
Source :
Nation's Restaurant News; Aug2024, Vol. 58 Issue 8, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Rusty Taco, a quick-service taco chain based in Dallas, has hired a new president, Daniel Smith, to lead the company into a new era. Smith plans to improve the menu and expand the brand by opening 20 stores a year. He aims to make the food more flavorful and unique, and is even considering adding new menu items like burritos. Rusty Taco also plans to focus on improving franchisee relations and providing more corporate support. The company aims to become one of the top limited-service Mexican chains in the country. [Extracted from the article]

Details

Language :
English
ISSN :
00280518
Volume :
58
Issue :
8
Database :
Complementary Index
Journal :
Nation's Restaurant News
Publication Type :
Periodical
Accession number :
179042788