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Sea Raises Seller Fees to Above TikTok, Temu to Lift Margins.

Authors :
Poh, Olivia
Source :
Bloomberg.com; 8/12/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Sea Ltd.'s e-commerce platform, Shopee, has increased the commissions it charges merchants in several Southeast Asian markets by about a third since the beginning of the year. This move reflects Sea's confidence in retaining merchants despite competition from TikTok, Temu, and Lazada. Shopee's commission now exceeds its rivals', with fees in Thailand rising to 13% in July. While this strategy is risky, Sea believes it can become a crucial partner to merchants due to its broad user base and established delivery services. Investors will be watching to see if Shopee's fee increases can maintain its market dominance and contribute to its profitability. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
178967810