HYBRID ALL THE WAY - a contemporary approach to project management: Hybrid project management, which combines traditional methods with Agile approach, is gaining in popularity, but devising an effective hybrid approach remains challenging.

The article focuses on the growing adoption of hybrid project management, which blends traditional methods with Agile approaches, to balance efficiency and agility in New Zealand businesses. It discusses the challenges of implementing these hybrid models, the role of project managers as architects of their projects, and the findings of AUT research on how different hybrid approaches impact project outcomes.