Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.

MLA

Jensen, Jonathan A., et al. “Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.” Journal of International Marketing, vol. 32, no. 3, Sept. 2024, pp. 23–42. EBSCOhost, https://doi.org/10.1177/1069031X241255094.

APA

Jensen, J. A., Cobbs, J. B., Mazer, A., & Tyler, B. D. (2024). Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing. Journal of International Marketing, 32(3), 23–42. https://doi.org/10.1177/1069031X241255094

Chicago

Jensen, Jonathan A., Joe B. Cobbs, Alex Mazer, and B. David Tyler. 2024. “Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing.” Journal of International Marketing 32 (3): 23–42. doi:10.1177/1069031X241255094.