A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.

MLA

Rahman, Rafid Ur, et al. “A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.” Journal of International Marketing, vol. 32, no. 3, Sept. 2024, pp. 43–64. EBSCOhost, https://doi.org/10.1177/1069031X241254038.

APA

Rahman, R. U., Heinberg, M., Banerjee, S., & Katsikeas, C. S. (2024). A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool. Journal of International Marketing, 32(3), 43–64. https://doi.org/10.1177/1069031X241254038

Chicago

Rahman, Rafid Ur, Martin Heinberg, Sourindra Banerjee, and Constantine S. Katsikeas. 2024. “A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool.” Journal of International Marketing 32 (3): 43–64. doi:10.1177/1069031X241254038.