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Pan-Am panic.
- Source :
- Marketing Magazine; 03/29/99, Vol. 104 Issue 12, p10, 2/5p, 1 Color Photograph
- Publication Year :
- 1999
-
Abstract
- Discusses the challenges faced by organizers of the 1999 Pan-American Games in Winnipeg, Manitoba. Optimism that marketing target of 100,000 people will be reached when games open on July 23, 1999; Adjustment of strategy to accommodate national and international interests; Public support and government funding for the sports event; Launch of national advertising campaign.
- Subjects :
- SPORTS
MARKETING
PAN American Games
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 104
- Issue :
- 12
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 1788755