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Stars for Sale.
- Source :
- Hollywood Reporter; 8/7/2024, Vol. 430 Issue 23, p20-24, 5p, 14 Color Photographs, 1 Cartoon or Caricature
- Publication Year :
- 2024
-
Abstract
- This article explores the success of celebrity-backed brands in various industries and highlights the achievements of 30 celebrity entrepreneurs. It emphasizes the importance of having a quality product, a skilled CEO, and an authentic connection between the celebrity and the brand. The article provides examples of successful celebrity brands, such as Selena Gomez's Rare Beauty, Kim Kardashian's Skims, and Dwayne Johnson's Teremana tequila. However, it also acknowledges that not all celebrity brands succeed, citing Kristen Bell and Dax Shepard's Hello Bello baby brand as an example. Overall, the article offers insights into the world of celebrity entrepreneurship, showcasing both the challenges and opportunities it presents. [Extracted from the article]
- Subjects :
- PERFUMES
SOCIAL media
BUSINESSPEOPLE
LOCAL delivery services
ENTREPRENEURSHIP
Subjects
Details
- Language :
- English
- ISSN :
- 00183660
- Volume :
- 430
- Issue :
- 23
- Database :
- Complementary Index
- Journal :
- Hollywood Reporter
- Publication Type :
- Periodical
- Accession number :
- 178871478