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Stars for Sale.

Authors :
Chuba, Kirsten
Directo-Meston, Danielle
Gardner, Chris
Fell, Nicole
Japhe, Brad
Lassner, Erin
Source :
Hollywood Reporter; 8/7/2024, Vol. 430 Issue 23, p20-24, 5p, 14 Color Photographs, 1 Cartoon or Caricature
Publication Year :
2024

Abstract

This article explores the success of celebrity-backed brands in various industries and highlights the achievements of 30 celebrity entrepreneurs. It emphasizes the importance of having a quality product, a skilled CEO, and an authentic connection between the celebrity and the brand. The article provides examples of successful celebrity brands, such as Selena Gomez's Rare Beauty, Kim Kardashian's Skims, and Dwayne Johnson's Teremana tequila. However, it also acknowledges that not all celebrity brands succeed, citing Kristen Bell and Dax Shepard's Hello Bello baby brand as an example. Overall, the article offers insights into the world of celebrity entrepreneurship, showcasing both the challenges and opportunities it presents. [Extracted from the article]

Details

Language :
English
ISSN :
00183660
Volume :
430
Issue :
23
Database :
Complementary Index
Journal :
Hollywood Reporter
Publication Type :
Periodical
Accession number :
178871478