Analysis on current situation of industrial development of Aronia melanocarpa based on big data of Tianyancha.

Due to its unique flavor, extremely high nutritional value, and health functions, Aronia has great development and utilization prospects. To fill the gap of incomplete market research in the Aronia industry in China and promote the development of the Chinese Aronia industry, this article retrieved Aronia-related companies through Tianyan Data. Results showed that the number of market entities engaged in the Aronia industry in China had been increasing year by year in the past 20 years, reaching growth peaks in 2016 and 2018, respectively. From the perspective of spatial distribution, Liaoning (32.89%), Jilin (18.86%), and Shandong (16.23%) were its main operating regions. Most enterprises (55%) had a registered capital of less than 5 million yuan, with a minority of Aronia enterprises owning trademarks (26.64%) and patents (10.48%). Until 2022, a total of 178 Aronia enterprises in China were in a state of survival and normal operation, with 50 being cancelled, revoked, rescinded, and dissolved. Currently, the main problems faced by the industry included a relatively single variety and cultivation mode, a low level of product deep processing, and insufficient brand recognition and effectiveness. At present, the domestic Aronia industry in China is still in its infancy. It is necessary to call on enterprises to integrate planting, processing, and sales, enrich product categories, develop new products, build leading enterprises, and improve the establishment of related industries. [ABSTRACT FROM AUTHOR]