"One size doesn't fit all". Bank switching decisions and customer vulnerability in Europe.

MLA

Fernández-Gutiérrez, Marcos, and John Ashton. “‘One Size Doesn’t Fit All’. Bank Switching Decisions and Customer Vulnerability in Europe.” International Journal of Bank Marketing, vol. 42, no. 6, Nov. 2024, pp. 1264–81. EBSCOhost, https://doi.org/10.1108/IJBM-03-2023-0141.

APA

Fernández-Gutiérrez, M., & Ashton, J. (2024). “One size doesn’t fit all”. Bank switching decisions and customer vulnerability in Europe. International Journal of Bank Marketing, 42(6), 1264–1281. https://doi.org/10.1108/IJBM-03-2023-0141

Chicago

Fernández-Gutiérrez, Marcos, and John Ashton. 2024. “‘One Size Doesn’t Fit All’. Bank Switching Decisions and Customer Vulnerability in Europe.” International Journal of Bank Marketing 42 (6): 1264–81. doi:10.1108/IJBM-03-2023-0141.