Complementors and Competition in Discontinuous Technological Generations.

While prior research suggests that product complementarity may provide an essential mechanism in firms' market entry behaviors, it remains unclear whether this relationship may hold in industries characterized by discontinuous technological generations. In this study, we suggest that changes in technological generations are a critical source of misalignment among complementary firms by focusing on the entry decisions of complementary firms. Using a unique dataset drawn from the computer printer industry, we conduct empirical tests on our hypotheses on market entry within various technological generations throughout its entire life cycle and found that firms in a specific product complementary market, vis-à-vis a generic market, have a higher likelihood of market entry into the focal industry characterized by multiple discontinuous technological generations. [ABSTRACT FROM AUTHOR]