The "How" to "Why?": How Org. Purpose Drives Clarity, Confidence & Commitment for Innovation.

The focus of this symposium is to introduce new empirical data and a model supporting how organizational purpose is transformed into the culture, strategic directives, practices and functional areas of organizations leading to value creation for employees, the organization, and society while advancing environments of change and innovation. The empirical data and accompanying model from recent research focus on shifting from "why" a company should have a purpose to "how" the purpose is implemented in environments of innovation and change. This focus is rare and only now seems to be getting the attention deserved. Building on recent empirical research, this symposium will explore the key themes which activate and accelerate the human impact of the implementation of organizational purpose on environments of change and innovation. The members of the panel have academic, as well as practitioner backgrounds, and represent supporting research initiatives. [ABSTRACT FROM AUTHOR]