ДОСВІД КЛАСТЕРИЗАЦІЇ АУДИТОРІЇ ГЕЙМЕРІВ В УКРАЇНСЬКИХ НАВЧАЛЬНИХ ЗАКЛАДАХ.

This article is devoted to the study of segmentation of the gamer audience in the context of educational institutions in Ukraine. The study is based on an analysis of preferences, interests, behavior and sociocultural influence on young people who are passionate about video games. The article presents an analysis of an online survey of various aspects of gamers, including preferences in game genres, the structure of gaming time, the use of various gaming platforms, as well as various factors influencing the gaming activity of students. The purpose of the study is to develop a deeper understanding of the profile of gamers in educational institutions in Ukraine and identify the main segments of this audience. The proposed analysis will help to see current trends and prospects for the development of gaming culture in conditions of instability, forming the basis for future strategies for educational and cultural work in this area. The presented analysis is relevant and useful for specialists in the field of education, marketing and entertainment industry, as well as for anyone interested in understanding the gaming activity of student audiences in educational settings. [ABSTRACT FROM AUTHOR]