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Plant-based meats are not making it.

Authors :
Mitchell, Richard
Source :
Supermarket News Exclusive Insight; 7/31/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

The plant-based meat sector is facing challenges, with volume sales declining by 21% for fresh meat alternatives and 11.7% for frozen alternatives. Factors such as high prices, unfamiliar tastes, and ingredient concerns are limiting sales. However, analysts believe that the future of plant-based meats is still promising, and improvements can be made through revised merchandising strategies, product formulations, and educating consumers. Retailers should also consider offering a variety of plant-based meat options and making it easier for customers to find these products in stores. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Supermarket News Exclusive Insight
Publication Type :
Periodical
Accession number :
178731670