49‐1: Invited Paper: Novel Brightness Enhancement Technology for Reflective LCDs.

Reflective LCDs have a great advantage of low power consumption, but the brightness is not consistently sufficient because ambient light is used as a light source. To increase light efficiency, we combined reflective LCDs and the Pancharatnam‐Berry deflector (PBD), a diffractive optical element that controls the propagation of incident light. We confirmed that on‐axis brightness is increased by 2.2 times against the incident collimated light from a polar angle of 30° when compared to a reflective LCD without PBD. [ABSTRACT FROM AUTHOR]