Engaging partners, lay persons, and learners through effective marketing and messaging.

The article focuses on the approach in developing a branding and marketing strategy to bolster the effectiveness of the 2019-2024 U.S. Health Resources and Services Administration (HRSA) Geriatric Workforce Enhancement Program (GWEP). Topics discussed include the names, logos and taglines proposed to established the program's identity, Brand identity, position and strategy, and the program's marketing strategy for its partners.