Perfectly plain.

The article discusses the importance of using plain language in insurance communications to ensure that customers understand what they are purchasing. It highlights a readability scorecard conducted on Australian insurance companies, with some scoring higher than others in terms of clarity and simplicity. The benefits of plain language in insurance contracts are also emphasized, including clarifying legal obligations and reducing complaints. Tower, an insurance company in New Zealand, has become the first insurer in the country to transition its policies to the WriteMark Plain Language Standard, aiming to give customers confidence in their coverage and reduce inquiries and complaints. [Extracted from the article]