How to effectively communicate university patents: a framework based on signalling theory.

University patents are a critical tool for firms seeking to gain information from universities. However, the potential of this tool is frequently constrained by ineffective communication and commercialisation strategies. University patents must be successfully advertised and disseminated to third parties to have an impact outside academia. In this scenario, inventors, universities, and technology transfer offices (TTOs) (which manage their patent portfolios) are encouraged to increase their efforts to promote and communicate patents. This article uses signalling theory to examine the key features of university patents that influence the investment or acquisition decisions of entrepreneurs and investors. Our findings can help TTOs, inventors, and universities strengthen their patent communication and commercialisation strategies, and also help third parties secure more successful university patents. [ABSTRACT FROM AUTHOR]