Latent Stratification for Incrementality Experiments.

MLA

Berman, Ron, and Elea McDonnell Feit. “Latent Stratification for Incrementality Experiments.” Marketing Science, vol. 43, no. 4, July 2024, pp. 903–17. EBSCOhost, https://doi.org/10.1287/mksc.2022.0297.

APA

Berman, R., & Feit, E. M. (2024). Latent Stratification for Incrementality Experiments. Marketing Science, 43(4), 903–917. https://doi.org/10.1287/mksc.2022.0297

Chicago

Berman, Ron, and Elea McDonnell Feit. 2024. “Latent Stratification for Incrementality Experiments.” Marketing Science 43 (4): 903–17. doi:10.1287/mksc.2022.0297.