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Audience segmentation approach to conservation messaging for transforming the exotic pet trade.

Authors :
Naito, Rumi
Chan, Kai M. A.
López de la Lama, Rocío
Zhao, Jiaying
Source :
Conservation Biology; Aug2024, Vol. 38 Issue 4, p1-15, 15p
Publication Year :
2024

Abstract

<i>Copyright of Conservation Biology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
08888892
Volume :
38
Issue :
4
Database :
Complementary Index
Journal :
Conservation Biology
Publication Type :
Academic Journal
Accession number :
178585483
Full Text :
https://doi.org/10.1111/cobi.14267