What Is Next? Moving Beyond a Rejection From AMR by Repurposing Your "Theory".

This article from the editors of the "Academy of Management Review" states that a rejection of a theory-only paper doesn't imply that the effort was in vain, as the content can be repurposed into other publication formats including literature reviews, structured theory articles, inductive and abductive studies, or deductive and hypothesis-testing research. These alternative formats address common challenges faced by theory paper authors, potentially increasing the impact and preserving core ideas of the original work. Authors are encouraged to utilize developmental feedback and resources to improve their manuscripts and explore different formats to advance their theoretical contributions, whether their initial submissions are successful or not.