CONCEPT OF SUSTAINABLE TOURISM AND EFFECTS OF ITS DEVELOPMENT.

The essence of sustainable development is to enable the satisfaction of current needs that will not prevent future generations from satisfying their needs. The development of mass tourism has threatened its sustainability. Therefore tourism must evolve and develop in accordance with the generally accepted principles of sustainable development. There is an increasingly pronounced necessity for the preservation of natural resources, but also for such tourism development that will not jeopardize authenticity and neglect local culture and customs of destinations. The profile of the modern tourist supports the above because in economically developed countries there is a tendency of demand growth for authentic destinations that nurture local culture and customs. In this paper, the evolution from mass to sustainable tourism will be pointed out. The aim of this paper is to point out the evolutionary flow from mass to sustainable tourism, to highlight their key differences as well as to present the positive effects of sustainable tourism development. [ABSTRACT FROM AUTHOR]