OLD MARKET PLACES IN THE FUNCTION OF TOURISM DEVELOPMENT.

Marketplaces are the oldest market institutions and their position within old cores of cities enables their tourism potential to be clearly defined. That is the case with old marketplaces in Republic of Serbia, such as Skadarlijska Pijaca marketplace in Belgrade, Riblja Pijaca marketlace in Novi Sad and Tvrđava marketplace in Niš. The purpose of this paper is the valorisation of local identity, tourist promotion of cities and development support of social, cultural and tourist potential of these cities. Based on theoretical research, the author's experience and conversations with tourist guides, the conclusion may be drawn that old market places can make contribution to the construction of a peculiar tourist place, and contribute to building of new trends in the tourist offer of the city, region and country. [ABSTRACT FROM AUTHOR]