GREEN ENTREPRENEURSHIP: CHALLENGES AND OPPORTUNITIES OF DEVELOPMENT.

One of the worrisome problems of the world economy is the sustainability of the environment, which is increasingly threatened by industrialization. Green entrepreneurship is one of the significant mechanisms that drives sustainability and creates innovations in entrepreneurship in an environmentally sustainable way. Green entrepreneurs identify the interconnections between innovation and sustainability in directing business processes toward cleaner and more efficient production and consumption of renewable energy. The paper aims to point out the importance and possibilities of developing green entrepreneurship and the motives that drive entrepreneurs to develop green innovations. The methods used in the paper are induction and deduction. Investments in green programs must be carefully planned with the provision of adequate financial, technological, and human resources. [ABSTRACT FROM AUTHOR]