SUSTAINABLE DEVELOPMENT OF WINE AND RELIGIOUS TOURISM IN THE FRUŠKA GORA AREA.

The area of Fruška Gora has great potential for the development of rural tourism, which has only been partially utilized. Wine and religious tourism in the area of Fruška Gora can be seen as the special forms of rural tourism, which, together with agrotourism, can form an authentic integrated tourist product of this area. Adequate promotion and sale of this product could contribute to an increase in the income of stakeholders. The aim of the paper is to present the potential integrated tourism product of Fruška Gora, as well as current incentives that can contribute to its economic sustainability. The research uses the methods of analysis, synthesis, desk research, as well as the descriptive method. The authors conclude that the proposed integrated tourism product, with adequate marketing activities, can contribute to the local sustainable economic development in the area of Fruška Gora, as well as to the reduction of the depopulation in these areas. [ABSTRACT FROM AUTHOR]