ВІД ЦИФРОВОЇ ПЛАТФОРМИ ДО ФІЗИЧНОГО МУЗЕЮ: ГО «МУЗЕЙ СУЧАСНОГО МИСТЕЦТВА» - МУЗЕЙ СУЧАСНОГО МИСТЕЦТВА.

he article explores an innovative approach to establishing a museum of contemporary art in Ukraine using digital technology. The paper delves into the theoretical foundations of digital and virtual museums, emphasizing their role in preserving and promoting contemporary art amidst modern challenges such as pandemics and armed conflicts. The Non-Governmental organization (NGO) 'Museum of Contemporary Art' (established in 2020) aims to create a new professional institution in Ukraine dedicated to contemporary art. Unlike traditional methods where digitization follows the establishment of a physical museum, this project begins with a digital platform that serves as the foundation for a future physical museum. This approach highlights the innovative nature of the project and opens new horizons for museum practices and cultural heritage preservation. The digital platform not only documents existing artworks but also aids in forming a museum from the ground up, based on digitized collections. This initial digital creation preceding physical realization underscores the unique and groundbreaking character of the initiative. The article discusses the practical implications of the digital platform, including the management of art collections, facilitating research, and enhancing public access. It also addresses challenges related to copyright and collaboration with other institutions. Additionally, the article introduces the 'Wartime Art Archive', a project that preserves visual art created during the state of war, highlighting its significance for future generations. This digital platform is poised to become a comprehensive database of Ukrainian contemporary art, uniting works from various autonomous museums and private collections, thus fostering collaboration and accessibility. The ultimate goal is to create an inclusive and expansive representation of Ukrainian contemporary art, leveraging digital tools to overcome physical and logistical barriers. [ABSTRACT FROM AUTHOR]