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Bottoms Up.

Authors :
LARUSSO, JESSICA
Source :
5280; Aug2024, p40-46, 4p, 1 Color Photograph
Publication Year :
2024

Abstract

The article focuses on Kristin Taylor's journey with Mom Juice, a Colorado-based wine brand targeting women, despite challenges in funding and skepticism from male investors. Topics include the brand's commitment to transparency in wine ingredients, its marketing strategy tailored to women, and efforts to expand its product line and market presence amid a competitive industry landscape.

Details

Language :
English
ISSN :
10826815
Database :
Complementary Index
Journal :
5280
Publication Type :
Periodical
Accession number :
178435888