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Bottoms Up.
- Source :
- 5280; Aug2024, p40-46, 4p, 1 Color Photograph
- Publication Year :
- 2024
-
Abstract
- The article focuses on Kristin Taylor's journey with Mom Juice, a Colorado-based wine brand targeting women, despite challenges in funding and skepticism from male investors. Topics include the brand's commitment to transparency in wine ingredients, its marketing strategy tailored to women, and efforts to expand its product line and market presence amid a competitive industry landscape.
- Subjects :
- SKEPTICISM
INVESTORS
MARKETING strategy
PRODUCT lines
Subjects
Details
- Language :
- English
- ISSN :
- 10826815
- Database :
- Complementary Index
- Journal :
- 5280
- Publication Type :
- Periodical
- Accession number :
- 178435888