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Why marketers keep refreshing brands instead of betting on splashy ads.

Authors :
Kelly, Chris
Source :
Marketing Dive; 7/10/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Subjects

Subjects :
MARKETING strategy
GENERATION Z
COVID-19 pandemic
CONSUMER behavior

Details

Language :
English
Database :
Complementary Index
Journal :
Marketing Dive
Publication Type :
Periodical
Accession number :
178418229

Tools

Authors Abstract Subjects Details