Creative Entrepreneurs: Dual Identities, Multiple Needs.

This research explores the lived experiences of entrepreneurs from the creative industries, focusing on their interactions with support agencies. We examine the support that creative entrepreneurs use to assist them in achieving financially stable, sustainable, and personally fulfilling careers. The research involved an extensive literature review, followed by interviews with selected creative entrepreneurs and representatives from support agencies. The analytical framework was a qualitative approach using an interpretive philosophy, exploring the lived experience of the creative entrepreneur. The data were analysed using thematic analysis. The findings reveal the presence of dual identities: the creative and the entrepreneur. Funding and support are aimed at entrepreneurs who are focused on high turnover and employment creation. This is often in contrast to the motivations and ambitions of the creative entrepreneur. This research enhances the existing literature on entrepreneurship, the creative industries, and entrepreneurial support structures. It informs best practices in the design of support to creative entrepreneurs and is of use to entrepreneurs, support agencies, sponsors and academics. [ABSTRACT FROM AUTHOR]