IMPACT OF INFLUENCER MARKETING ON CUSTOMER BUYING JOURNEY: A STUDY ON GLOBAL FASHION BRANDS.

Subjects

Subjects :

INFLUENCER marketing
BRAND awareness
COMPOUND annual growth rate
CONSUMER behavior
CLOTHING industry
PRODUCT quality

Details

Language :

English

ISSN :

26895072

Volume :

7

Issue :

2

Database :

Complementary Index

Journal :

British Journal of Management & Marketing Studies

Publication Type :

Academic Journal

Accession number :

178367339

Full Text :

https://doi.org/10.52589/BJMMS-GRM6BW7M