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David Yurman Taps NBA Players as Brand Ambassadors: Kyle Kuzma, D'Angelo Russell, Jalen Green, Jaime Jaquez Jr., Kevin Love josh Hart and Seth Curry all model the brand's men's jewelry in a three-part docuseries campaign.

Authors :
ILCHI, LAYLA
Source :
WWD: Women's Wear Daily; 7/8/2024, p12-12, 1/2p
Publication Year :
2024

Abstract

David Yurman, a fine jewelry brand, has partnered with seven NBA players to serve as brand ambassadors for their men's jewelry category. The players, including Kyle Kuzma, D'Angelo Russell, and Kevin Love, will be featured in a three-part docuseries campaign showcasing their careers and personal style while modeling David Yurman's men's jewelry. The brand chose these players for their unique style, commitment to their craft, and confidence on and off the court. Men's jewelry is one of David Yurman's fastest-growing categories, and the brand aims to cater to men looking to express their style through jewelry. The docuseries campaign will be released on the brand's website and social media platforms. [Extracted from the article]

Details

Language :
English
ISSN :
01495380
Database :
Complementary Index
Journal :
WWD: Women's Wear Daily
Publication Type :
Periodical
Accession number :
178349712