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Fast fashion brand Shein to re-enter India on Reliance Retail's app, stores.

Source :
Retail Industry Snapshot; 7/10/2024, p11-12, 2p
Publication Year :
2024

Abstract

Reliance Retail Ventures is set to launch the Chinese fast-fashion brand Shein in India after a year-long ban on Chinese apps. The partnership will allow Shein's products to be sold online and in Reliance Retail's offline stores. This marks Shein's return to the Indian market after a four-year absence, and it is seen as a strategic move to tap into the growing Indian fashion market. Additionally, Burger Singh, India's largest homegrown burger chain, is expanding into Tier 2 and Tier 3 cities by opening outlets in airports, addressing the lack of access to branded food in these areas. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Retail Industry Snapshot
Publication Type :
News
Accession number :
178345304