Re-thinking Governance in Tourism: Harnessing Tourism's post-COVID-19 Economic Potential.

Prior to the coronavirus pandemic, tourism stakeholders were actively addressing sustainability, environmental conservation, and local community involvement challenges. Learning from the pandemic, tourism planning and development anchored not only on sustainability but also on safety, resilience, and risk reduction considerations. While success in developing sustainable destinations is an outcome of efficient and effective governance, tourism governance requires cooperation and interaction among its value-chain members through engagement strategies. Using the principles of sustainability, stakeholder participation, and safe travels, we redesigned existing frameworks to explain how tourism stakeholders can enhance destination governance by repositioning governance from the destination to the value chain. We propose a synchronized value chain arising from stakeholder collaboration to reinforce visitor's confidence toward travel thereby creating a sustainable, safe, and resilient post-pandemic tourism industry. [ABSTRACT FROM AUTHOR]