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The best advertising strategy to communicate about the Paralympic Games?

Authors :
Álvarez Villa, Àngels
Femenía Almerich, Sandra
Ausin Azofra, José Manuel
Source :
Communication & Society; 2024, Vol. 37 Issue 3, p91-106, 32p
Publication Year :
2024

Abstract

<i>Copyright of Communication & Society is the property of Servicio de Publicaciones de la Universidad de Navarra, S.A. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
Multiple languages
ISSN :
23867876
Volume :
37
Issue :
3
Database :
Complementary Index
Journal :
Communication & Society
Publication Type :
Academic Journal
Accession number :
178198008
Full Text :
https://doi.org/10.15581/003.37.3.91-106