How "Carewashing" Alienates Employees.

The article discusses the concept of "carewashing" in organizations, which refers to the practice of superficially promoting wellness benefits and a positive culture without actually addressing the well-being of employees. The authors argue that organizations should align their rhetoric with reality to avoid reputational risks and internal operational issues. They highlight the importance of creating a genuine culture of care, addressing emotional culture, and selecting leaders based on values and ethical behavior. The article provides recommendations for organizations to avoid the pitfalls of carewashing and create a resilient culture grounded in trust, empathy, psychological safety, and integrity. [Extracted from the article]