The High Cost of Misaligned Business and Analytics Goals.

This article discusses the importance of aligning business goals with analytics capabilities in order to achieve success in data and analytics transformations. The article presents findings from a survey of over 300 companies undergoing these transformations and highlights the impact of alignment on business performance. The research shows that while investments in talent and technology are important, alignment between senior leaders and operational data managers is crucial for maximizing the benefits of analytics. The article provides a self-assessment tool and action steps to help companies enhance their internal alignment and improve business performance. [Extracted from the article]