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Reconfiguring the Customer Service Domain: Perspectives of Managers, Conversational Designers, and Human Agents on Human–Chatbot Collaboration.

Authors :
Martijn, Gabriëlla
Van Hooijdonk, Charlotte
Kunneman, Florian
Hoeken, Hans
Source :
International Journal of Innovation & Technology Management; Jun2024, Vol. 21 Issue 4, p1-28, 28p
Publication Year :
2024

Abstract

This study explored the criteria for evaluating human–chatbot collaboration in customer service using the socio-technical systems theory. Interviews with 28 customer service managers, conversational designers, and human agents revealed their evaluation criteria diverged. Managers prioritized the chatbot's technical capabilities and preferred a standalone customer service chatbot, while conversational designers prioritized the social aspect, focusing on the chatbot as a support tool for human agents and customers. Human agents mainly evaluated the chatbot as a means to increase job satisfaction. These distinct criteria highlight the importance of an aligned approach in human–chatbot collaboration. To improve this collaboration, integrating the chatbot into customer data systems was suggested. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
02198770
Volume :
21
Issue :
4
Database :
Complementary Index
Journal :
International Journal of Innovation & Technology Management
Publication Type :
Academic Journal
Accession number :
178045022
Full Text :
https://doi.org/10.1142/S0219877024500287