Campari to distribute Baie des Trésors rums in France, Monaco.

Campari's French division will begin distributing Baie des Trésors' rum collection in mainland France and Monaco starting July 1st. Baie des Trésors' range includes three core products and a vintage rum, with a new vintage rum set to be released later this year. Campari aims to secure listings for Baie des Trésors in specialist wine merchants, bars, and restaurants. This distribution agreement aligns with Campari's strategy of distributing prestigious spirits and will strengthen its position in the premium wine and hospitality circuit. [Extracted from the article]