Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques.

MLA

Bryant, Morgan M., et al. “Ready, Set, Go! Deploying the Social Listening Stoplight Activity to Teach Marketing Analytics Using Qualitative Techniques.” Journal of Marketing Analytics, vol. 12, no. 2, June 2024, pp. 169–81. EBSCOhost, https://doi.org/10.1057/s41270-024-00292-4.

APA

Bryant, M. M., Riley, J., Turner-Henderson, T., & Purnell, D. (2024). Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques. Journal of Marketing Analytics, 12(2), 169–181. https://doi.org/10.1057/s41270-024-00292-4

Chicago

Bryant, Morgan M., Jen Riley, Tiffanie Turner-Henderson, and Dexter Purnell. 2024. “Ready, Set, Go! Deploying the Social Listening Stoplight Activity to Teach Marketing Analytics Using Qualitative Techniques.” Journal of Marketing Analytics 12 (2): 169–81. doi:10.1057/s41270-024-00292-4.