Selling a Ferrari like Sliced Meat: Confident Stance-Taking, Blockchain Doxa, and the Splitting Power of Asset Tokenization.

Asset tokenization, a financial practice that generates tokens based on distributed ledger technologies such as blockchain, is a representational practice in which token issuers establish artificially devised sign relationships between tokens and assets, despite some issues and complexities of blockchain. Human confidence in this practice is critical for its successful implementation. This article suggests that human confidence in blockchain is supported and circulated by the doxa of blockchain, which the article frames as a linguistic phenomenon where people talk more about how to use a given object than about the object itself. By paying attention to the artificially devised sign relations between tokens and assets and confident stance-taking toward blockchain by users, the article argues that a linguistic approach is necessary to understand how human confidence makes asset tokenization happen. [ABSTRACT FROM AUTHOR]