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Price customization and targeting in matching markets.
- Source :
- RAND Journal of Economics (Wiley-Blackwell); Jun2024, Vol. 55 Issue 2, p230-265, 36p
- Publication Year :
- 2024
-
Abstract
- We introduce a model of (platform‐mediated) many‐to‐many matching in which agents' preferences are both vertically and horizontally differentiated. We first show how the model can be used to derive the profit‐maximizing matching plans under customized pricing. We then investigate the implications for targeting and welfare of uniform pricing (be it explicitly mandated or induced by privacy regulation), preventing the platform from conditioning prices on agents' profiles. The model can be applied to study ad exchanges, online retailing, and media markets. [ABSTRACT FROM AUTHOR]
- Subjects :
- PRICES
ELECTRONIC commerce
TARGET marketing
CUSTOMIZATION
PRICE discrimination
Subjects
Details
- Language :
- English
- ISSN :
- 07416261
- Volume :
- 55
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- RAND Journal of Economics (Wiley-Blackwell)
- Publication Type :
- Academic Journal
- Accession number :
- 177961827
- Full Text :
- https://doi.org/10.1111/1756-2171.12464