A BOSZORKÁNYOK NETRE KÖLTÖZTEK: Pogány vallás a közösségi médiában – a #WitchTok jelenség.

The public perception of witches is problematic on many levels: people tend to blend witchcraft with Satanism and the entertainment industry illustrates a false picture of people of this faith, not to mention the historical persecution of witches. This paper presents and examines a specific online subculture, a religious/spiritual community existing on the TikTok video-sharing platform. In this article, I shortly introduce the pagan religion of witchcraft – its roots and modern practice –, summarize researchers’ 124 observations on the topic, and discuss my findings based on the literature and my brief research on the relevant content of the mentioned platform, drawing attention to the individualistic nature of witchcraft and the qualities and cohesive power of this community. [ABSTRACT FROM AUTHOR]