COMPETITIVE INFLUENCE MAXIMIZATION IN TRUST-BASED SOCIAL NETWORKS WITH DEEP Q-LEARNING.

Social network analysis is a rapidly evolving research area having several real-life application areas, e.g. digital marketing, epidemiology, spread of misinformation. Influence maximization aims to select a subset of nodes in such manner that the information propagated over the network is maximized. Competitive influence maximization, which describes the phenomena of multiple actors competing for resources within the same infrastructure, can be solved with a greedy approach selecting the seed nodes utilizing the influence strength between nodes. Recently, deep reinforcement learning methods were applied for estimating the influence strength. We train a controller with reinforcement learning for selecting a node list of given length as the initial seed set for the information spread. Our experiments show that deep Q-learning methods are suitable to analyze the competitive influence maximization on trust and distrust based social networks. [ABSTRACT FROM AUTHOR]