Cite
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy.
MLA
Abrokwah-Larbi, Kwabena, and Yaw Awuku-Larbi. “The Impact of Artificial Intelligence in Marketing on the Performance of Business Organizations: Evidence from SMEs in an Emerging Economy.” Journal of Entrepreneurship in Emerging Economies, vol. 16, no. 4, July 2024, pp. 1090–117. EBSCOhost, https://doi.org/10.1108/JEEE-07-2022-0207.
APA
Abrokwah-Larbi, K., & Awuku-Larbi, Y. (2024). The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy. Journal of Entrepreneurship in Emerging Economies, 16(4), 1090–1117. https://doi.org/10.1108/JEEE-07-2022-0207
Chicago
Abrokwah-Larbi, Kwabena, and Yaw Awuku-Larbi. 2024. “The Impact of Artificial Intelligence in Marketing on the Performance of Business Organizations: Evidence from SMEs in an Emerging Economy.” Journal of Entrepreneurship in Emerging Economies 16 (4): 1090–1117. doi:10.1108/JEEE-07-2022-0207.