"On the spirits side, the importance of us delivering growth is critical" – Diageo on global innovation strategies.

Diageo, the owner of brands like Guinness and Johnnie Walker, is driving its innovation strategies through sustainability, digital technology, "neo-hedonism," and moderation and wellness trends. The company has implemented initiatives such as a paper-packaging trial for its Baileys liqueur and a global pilot with Ecospirits for reusable packaging. Diageo is also investing in non-alcoholic products and using artificial intelligence to identify consumer trends and personalize drink choices. The company aims to achieve distinctive growth through its innovation efforts while staying true to its brands and differentiating its products. [Extracted from the article]