Back to Search Start Over

New Era Acquires Sports Lifestyle Brand '47: The deal is expected to generate $2 billion for the combined companies.

Authors :
ILCHI, LAYLA
Source :
WWD: Women's Wear Daily; 6/7/2024, p26-26, 1/3p
Publication Year :
2024

Abstract

New Era, a lifestyle brand, has announced its acquisition of Boston-based sporting and lifestyle brand '47. The deal is expected to generate $2 billion for the combined companies and aims to expand their presence in the sports, fashion, and culture worlds. New Era plans to increase products across both brands and expand globally, while '47 will continue to grow its licensing partnerships with major sports leagues. The deal is set to close by the end of 2024. In other news, the Four Seasons hotel is collaborating with Jacquemus on an exclusive product and summer experience at the Ocean Club Bahamas resort. The collaboration includes a pop-up store, representing Jacquemus' first store in North America, and an exclusive towel. The boutique will be open until the end of July. [Extracted from the article]

Details

Language :
English
ISSN :
01495380
Database :
Complementary Index
Journal :
WWD: Women's Wear Daily
Publication Type :
Periodical
Accession number :
177791395