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How to create 'buzz' without being branded a failure.
- Source :
- I by IMD; jun-aug2023, Issue 14, p26-29, 4p
- Publication Year :
- 2024
-
Abstract
- The article focuses on the challenges businesses face in navigating a divisive cultural and political landscape, exemplified by Apple's controversial ad for the new iPad Pro, emphasizing the delicate balance between generating buzz and avoiding backlash. It discusses the need for organizations to carefully calibrate their messaging, prioritize product superiority over purpose-led communications.
Details
- Language :
- English
- Issue :
- 14
- Database :
- Complementary Index
- Journal :
- I by IMD
- Publication Type :
- Periodical
- Accession number :
- 177786478