THE RELATIONSHIP BETWEEN ENTREPRENEURIAL ORIENTATION AND PERFORMANCE OF VIETNAMESE SMALL AND MEDIUM ENTERPRISES.

The article focuses on the impact of entrepreneurial orientation on the performance of Vietnamese small and medium enterprises. These enterprises have made significant contributions to economic growth in Vietnam. Although the efforts of The Vietnam Association of Small and Medium Enterprises and the government to support businesses have increased, the number of businesses facing difficulties leading to dissolution tends to increase. One of the reasons is that those businesses lack business orientation. This study aims to provide empirical evidence on the relationship between entrepreneurial orientation and business performance to raise awareness among business owners and managers about the role of entrepreneurial orientation on business performance. The results provide empirical evidence on the relationship between entrepreneurial orientation and business performance. The study surveyed employees and managers of Vietnamese small and medium enterprises. The number of returned surveys was 290, and the valid number was 279. The data was processed by SPSS 25 to test the proposed research model. The results support that proactiveness, innovativeness, and risk-taking positively affect enterprises' performance. Besides, recommendations were submitted to encourage entrepreneurial orientation and improve Vietnamese small and medium enterprises' business performance. [ABSTRACT FROM AUTHOR]