АРЕТОЛОГІЧНА ЕТИКА В СТРАТЕГІЯХ АКАДЕМІЧНОЇ ДОБРОЧЕСНОСТІ.

Urgency of the research. Recently, the Ukrainian education system has undergone significant methodological and organizational transformations driven by both the development of information technologies and the universal demand for integrity within the educational environment. Adhering to academic integrity involves not only compliance with legislatively established rules but also an internal, profound alignment of participants in the educational process with the moral principles of responsibility ethics. This postulate, particularly in Ukrainian contexts, requires enhanced argumentation. The article discusses the search for ethical foundations in conditions of war, which simultaneously serves as a condition and an uncompromising requirement for the moral self-realization of individuals during times of great tension and uncertainty. This is why the article turns to ethical guidelines from ancient aretology. Target setting. Virtue ethics, rooted in Aristotle's moral philosophy, holds significant potential to assist modern individuals in shaping moral guidelines, indicating a path towards personal flourishing and societal well-being. Virtue ethics allows for context consideration and flexible responses to complex situations, fostering the interaction between personal interests and the common good. Actual scientific researches and issues analysis. Framing the problem in this aspect involves referring to the works of Elizabeth Anscombe, Alasdair MacIntyre, Philippa Foot, Rosalind Hursthouse, Roger Crisp, and Edith Hall. The issue of academic integrity has been addressed in the research of V. Romakin, T. Finikova, A. Artyukhov, M. Grynyova, L. Ryzhak, O. Tsokur, Y. Kalinovsky, V. Khmarsky and others. The research objective. Unveiling the creative potential of aretological ethics and its applicability in crafting a strategy of integrity and its effective implementation in the academic, cultural, and socio-political realms of contemporary Ukraine. The statement of basic materials. Changes in moral philosophy from Aristotle to the present day are shaped by diverse historical, cultural, and philosophical influences. In the mid-20th century, normative ethics was dominated by two theories: deontology, inspired by the 18thcentury philosopher Immanuel Kant, and utilitarianism, rooted in the philosophies of Jeremy Bentham and J.S. Mill. Elizabeth Anscombe, in her work “Modern Moral Philosophy” (1958), highlighted a legalistic shift in ethics, suggesting a departure from viewing virtues as mere duties or obligations, advocating a return to Aristotle's approach where virtues are seen as key qualities of character aimed at human flourishing. Anscombe's work sparked a revival of virtue ethics. Philosophers like Philippa Foot, Rosalind Hursthouse, Edith Hall, and others contributed to the rehabilitation and development of virtue ethics, emphasizing Aristotle's moral philosophy. These philosophers seek not only to revive but also to adapt Aristotle's teachings on virtue to the demands of modern society, addressing contemporary challenges. Their contributions have significantly influenced the development of normative ethics, expanding discussions and examining aspects of virtue in the context of contemporary moral theories. Conclusions. The implementation of academic integrity strategies in the complex and multifaceted modern Ukrainian contexts requires systematic and careful adherence to ethical standards in the educational environment and the practical realization of an ethical enlightenment project among the general population. The theoretical underpinnings of this project should be based on the universal principles of aretological ethics. Aristotle's idea of virtue, as a guiding force for achieving human well-being, takes on new meaning in contemporary conditions, contributing to the harmonious development of personality and the strengthening of moral foundations in the modern world. Even considering that socio-cultural contexts have changed, the key aspects of Aristotle's virtue concept remain relevant and valuable for moral development and personal flourishing in the modern world. In this context, virtues become a crucial foundation for shaping a holistic personality and defining moral conduct. [ABSTRACT FROM AUTHOR]